Jessica Cocker (Owner)

Master Stylist

Hair has been a passion of mine for 23 years now. I take pride in my work, as well as continuing education. I am always eager to expand my knowledge in the industry that I adore. In 2019, a dream came true when I was able to attend The Redken Exchange in New York City. I learned from some of the very best in the business and had the opportunity to become certified in different highlighting, blonding, and balayage techniques. The industry is always evolving and changing, so I continue to stay on top of the latest trends, often hosting classes at Moxie and participating in hands-on training whenever I can! I love to pamper my guests, making them feel confident and look AMAZING! It is my goal to always deliver a premium service that goes above and beyond your expectations. I specialize in dynamic custom color and blondes, and I offer several types of hair extensions for those of you looking for fuller or longer hair.

Before purchasing Moxie in 2023, I was at my last salon for over six years. You can expect me to build a relationship with you, always listen to what you are looking for (including your budget) and if we aren't a good fit, I will always make sure you are paired with the best stylist for your needs.  I can’t wait to meet you!

Tori Coats, Hair Stylist

Extensions Specialist

I am a Coastal NC native, born and raised in Holden Beach! As a passionate hairstylist, I am here to help you look and feel your absolute best. I love education and staying up-to-date on the latest trends! With a passion for creating natural-looking sun-kissed hair, I specialize in "lived-in color." Your satisfaction is my top priority, and I take pride in creating hairstyles that enhance your natural beauty while being easy to maintain! I can't wait to work with you and help you achieve the hair of your dreams!

Olivia Orr

Hair Stylist, Scalp Specialist, Esthetics

I was born and raised in Wilmington, NC! In my free time, I love reading and spending my days on the beach. I also love connecting with my clients and making everyone feel welcome in my chair. I am passionate about education and continuing to further my knowledge with a special interest for all things color! I want everyone to look and feel their best when they leave the salon. I can't wait to meet you!

Claire Wolfe, Hair Stylist

Extensions Specialist

I just recently moved to the area from Roxboro, NC! I am a stylist who loves to interact with my guests. I will listen to you and provide you with the best service I possibly can! I love to make my guests happy, as well as be upfront and honest with you. I love to continue my education to better suit your needs and to perform the best service possible. I love to perform haircuts, highlights, balayage, and updos! I cannot wait to see you in my chair!

Sara Murdoch,  Hair Stylist

Sara moved to NC from Idaho to attend the Aveda Institute in Wilmington in 2022. After studying as an apprentice under owner Jessica for two years along with top stylists at Island Retreat Spa and Salon, sweet Sara has recently gone behind the chair as one of our full-time Stylists.

Sara offers scalp care, braiding, highlights, haircuts and lived-in color. She loves working with all hair types and textures and is never afraid of a challenge!

Haley Avant, Hair Stylist

My name’s Haley Avant I’m a young stylist from Charlotte North Carolina now living in beautiful Downtown Southport. With over 7 years experience and education with Paul Mitchel I specializes in all hair types. Through hair, my goal is to build your confidence and make you smile. Hair isn’t my only passion, I love bringing out your beauty with my brushes too! Makeup and hair have been a passion of mine for as long as I can remember. Outside of the salon I’m usually at the beach, on the boat, or with girlfriends! I’d love to have you in my chair!

Ava Phillips, Apprentice Stylist

Hey, I’m Ava! I moved to North Carolina from Colorado, and I’m a cosmetology student at Cape Fear Community College, wrapping up my final educational hours as a licensed apprentice at Moxie! My mom was a hair stylist, so I have grown up in a salon, and always knew this was what I wanted to do! I’m so excited to finally be in the industry and to learn hands-on.

I love doing blowouts, blondes and color.  I can’t wait to work with you!

Allison Whitley, Apprentice Stylist

Hello, I'm Alli! I was born and raised in North Carolina and have spent my entire life here. I am currently a cosmetology student at Brunswick Community College, where I am pursuing my passion for hair and beauty. My goal is to specialize in blonding and extensions upon earning my license. I am dedicated to helping my clients look and feel their best, and I am excited about the opportunity to work with you!

Alissa Lamoureux, Apprentice Stylist

Alissa is one of our wonderful apprentice stylists! She is currently a student at Cape Fear Community College Cosmetology program, and is excelling in all things CURLS! She plans to focus her work on a diverse range of hair types, and loves giving blowouts and absorbing all of the knowledge she can!

Grace McLamb, Esthetician

Katie Guthrie (Co-Owner)

Katie's passion lies in helping people achieve a greater sense of purpose and beauty from within. She and Jessica run Moxie with passion, love and dedication to provide quality services and a positive work environment for their staff.  Along with her husband Greg, she also owns and operates Island Retreat Spa and Salon on Bald Head Island, NC (where she met Jess!) and Seaward Studio Spa in Wilmington.

You will find Katie mostly behind the scenes at Moxie, but often popping by to give hugs, slap high fives and bring treats. Her favorite services at Moxie are the Serene Renewal Scalp Facial and the Osmosis Infusion Facial with Revitapen!